Macedonia made some massively complex and rhythmic promos for the station circa 1994.
Many were very unique.
Some carts, such as 'Your Only Alternative,' had a Schepis-eque tendency to parody typical production methods.
Click the play button on a cart to hear it.
All About Music
At Least We Have More Charisma
If It Were Any More Alternative
Your Only Alternative
On his blog, Macedonia recalls his days producing carts for WCDB:
[...] [W]hat I did was, in retrospect, nothing special. If anything, it was a fusing of the production styles of those at the station who did it
better and taught me what I knew: Joe Schepis and Mark E. Phillips. Schepis was the witty cat, mad clever and technical. His work had polish,
always sounded really clean and professional whenever it aired. Schepis will always be a genius in my eyes and the pinnacle of audio class. Mark,
on the other hand, was just plain crazy. I can remember opening the station at six in the morning to start my wake-up show an hour later, and
he would be in the production studio from the night before, still splicing tape and stuff. Mark was HARDCORE. Creativity dripped from his
fingernails and bounced off the walls like those super bouncing balls you buy for a quarter in candy dispensing machines. Phillips was responsible
for some of the most memorable promos in 'CDB history, joints that stood the test of time, like this ongoing superhero series featuring a
character called Captain Dude Boy or the infamous "Station of Sin" spot.
Read more at Macedonia's blog, BSOTS.com.